The important role small business PR can play for every single entrepreneur
Small business owners are constantly reminded of the need to watch every aspect of their bottom line. They are relentless in finding opportunities on a shoestring budget because they know they need to squeeze everything in order to make a profit. What?s more, small business owners and entrepreneurs also realize they will spend a good percent of their day wearing many hats. From accounting and operations to legal and IT, the small business owner today has become a jack of all trades and master of plenty.
If there is one area that will have a significant role for the entrepreneur it is in marketing and public relations. The budget to advertise is slim and the budget to do a full marketing campaign is even more slim. The small business owner looks to leverage every possible efficiency when considering an advertising and marketing campaign. Small business PR is in a similar boat, even though an annual budget to hire outside small business PR help pales in comparison to advertising costs.
Because of this reality, entrepreneurs willingly take on the role of chief marketer and small business PR consultant. What?s left in order to be successful in these areas runs the gamut from creativity and trade secrets to the proper amount of time investment to make it all happen. Small business PR is only successful when each of these areas are maximized to the fullest extent.
UnderstandingMarketing.com has limited power in helping entrepreneurs find time in their week to do successful small business PR campaigns. Time management is unfortunately left up to each individual entrepreneur. But the other two areas - creativity and trade secrets - both of these will be hand delivered through individual blog posts and videos (coming soon). Starting with the PR Toolkit for Small Business and continuing with the laundry list of blog posts (included below), each entrepreneur has the ability to develop effective small business PR campaigns that help generate promotional publicity that can indirectly influence sales positively. Writing press releases, developing story pitches, building a press kit, getting on the television news?all the tips are right here.
Here are the 14 additional blog posts that will help you generate small business PR coverage to help boost visibility for your company:
18 Ways Your Social Media PR Is Failing
9 Ways Small Business Can Get Election PR Coverage
PITCH Series Boosts Small Business PR
41 Ways To Get Small Business PR
Why Your Small Business PR Isn?t Driving Sales
How Does Bad PR Impact A Company?
How To Get An Editorial In The Newspaper
How Can I Get My Small Business On CNN?
How To Use Photos In Small Business PR
How To Get On A Talk Radio Show
23 Ways To A Better Feature Press Release
How To Write A Small Business Press Release Subject Line
How To Write A Killer Press Release Quote
Small Business Press Release Tip: Men Vs. Women
Also check out the PR Toolkit for Small Business, which is easily downloadable and packed with plenty of DIY advice for small business PR.
As always, please leave a comment if there is ever anything we can try to answer for you. This blog is here to serve each entrepreneur in his or her quest to achieve successful small business PR coverage.
John Sternal is co-founder of Sternal Communications, a PR and marketing consultancy helping businesses get noticed through publicity in the media. He is the author of the PR Toolkit for Small Business and currently authoring a book about DIY public relations for small business owners. For questions email John Sternal or connect with him @SternalPR.
Source: http://www.understandingmarketing.com/2012/02/10/why-small-business-pr-is-so-important/
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