The Fall of Apple and the Return of BlackBerry

We tend to be slow to see change. If a company is on top, like Apple was, it takes a lot for us to see its fortunes have changed, as they clearly have post-Jobs. If a company is on the bottom, like BlackBerry was, it may be even tougher to see it on the rebound. We simply don't like the change in our worldview, and this isn't just with regard to companies but people as well.

Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/29f631dd/l/0L0Stechnewsworld0N0Crsstory0C7760A80Bhtml/story01.htm

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